This retailer’s cyber deception practitioner’s keynote argues that a behaviorally based cyber deception operations program can enhance small or large retail and hospitality organizations’ enterprise defense and threat intelligence. The 1988 classic Die Hard teaches us that even one defender with no shoes can disrupt terrorists with deception. Drawing from his rare experiences building and operationalizing cyber deception programs in law enforcement and the retail industry, Pappa will introduce three practical and measurable models of disruptive cyber deception operations that an organization can use at any stage of interest or operation of cyber deception functions and effects.