Rob Feiereisel is a Cyber Security Principal at Newell Brands with experience in threat hunting, detection engineering, and adversary emulation. As a founder of Newell Brands’ Threat Hunting Program, he designed and implemented the methodologies, frameworks, and workflows that transformed a reactive SOC into an intelligence-driven detection capability.

Rob has led numerous hunts uncovering attacker activity and has built enterprise specific detection capability that integrates threat intelligence, automation, and detection validation across the enterprise. He is passionate about advancing analyst tradecraft through technical excellence and curiosity-driven exploration.